AyeGaming Group, a new, groundbreaking community built for the purpose of creating a digital platform for networking and collaborations within the gambling industry, is now live.
This project, founded in Scotland, aims to provide a digital space and bring together members of both online and land-based gambling sectors, including operators, software providers, affiliates, creatives, and consultants.
AyeGaming Group is the brainchild of Jennifer Innes, Chief Executive Officer of BettingJobs, and Elaine Gardiner, Managing Director of TAG Media. This initiative came to life during a flight to Barcelona in 2024, when Innes and Gardiner started a conversation that sparked the idea to fill a gaping need for a digital community for networking and collaboration.
Built on the principles and values that mirror the culture of Scotland, AyeGaming Group is a simple yet powerful idea specifically tailored to serve a purpose:
- A place where casino operators, online brands, suppliers, affiliates, developers, marketers, regulators, and everyone can connect.
- A space to share ideas, celebrate wins, and help the gaming industry grow stronger together.
- A bridge between the traditions of land-based gaming and the innovation of online and Web3 betting.
AyeGaming Group completely changes the way the industry interacts, as it is much more than an exclusive platform reserved for specific job positions; quite the contrary. It welcomes everyone within the gambling sector, regardless of whether they are working behind the odds desk, on the casino floor, on the product roadmap, or in the marketing team.
Co-Founder Jennifer Innes commented on this monumental development:
Together, they’ve created a space where kindred spirits can connect for business and belonging. I wanted to be part of driving something locally within the iGaming industry. There truly are so many wonderful people in the sector who either live in Scotland or have relocated to one of the many other global iGaming hubs.
Similarly, Co-Founder Elaine Gardiner echoed Jennifer’s sentiment and said:
Jennifer and I have known each other for over 17 years, just as long as I’ve been in the industry. Back in January, we bumped into each other on a flight from Scotland to Barcelona, heading to ICE with a few other industry folks. I’m excited it’s finally coming together and looking forward to meeting more people from across the industry.
The first event of the AyeGaming Group, the Wee AyeGaming Meet-Up, will take place on the 19th of June at the National Piping Centre in Glasgow.
