Lottomart has renewed its sponsorship with the U&Dave and U&Gold channels of the UKTV, in a bid that will see the lottery operator continue its association with entertainment content and British comedy.
The sponsorship extension, which was secured via Channel 4 Sales, will cover an average of 21 hours of weekly programming on U&Gold and 15+ hours on U&Dave, with the Lottomart branding prominently featured at the start, centre breaks, and at the end of the shows.
Moreover, the programming will also include shows in the likes as The Office, Only Fools and Horses, Black Adder, and Live at the Apollo, with the sponsorship agreement extending until the end of 2025.
Additionally, Lottomart has also increased its expenditure on TV advertisements with Channel 4 and across both its partners’ networks and its own channels.
UKTV is owned by BBC Studios and runs a list of pay-TV and free-to-air channels, and this includes both U&Gold and U&Dave. Moreover, all of the advertising is conducted and managed by the 4Sales team of Channel 4.
Chris Ruddock, the Commercial Director of Lottomart, commented on the development and expressed delight with the prospect of supporting renowned channels such as U&Dave and U&Gold that provide “timeless classics” to its UK audience and viewers.
U&Dave and U&Gold offer timeless classics to their viewers, and we’re delighted to be continuing with the sponsorship and aligning with their iconic content. We aim to offer unmissable entertainment at Lottomart, where players can enjoy a fun and safe gaming experience, so it’s a perfect fit for us.
In related news, Lottomart has recently entered a strategic partnership with Yggdrasil that will see the operator turn its attention to boosting its UK presence, consequently getting the chance to introduce its game portfolio with the leading operator.
