Digital Product Agency Selected to Deliver Frontend, Backend, and Mobile Engineering for New Online Casino Brand
Digital product and development agency The Unit has announced a strategic partnership with G2 Digital to build the flagship website and mobile application for Vegas Club Casino as the brand prepares for its official launch in New Jersey.
Powered by White Hat Gaming’s advanced Player Account Management (PAM) platform, Vegas Club Casino is engineered to deliver a streamlined, intuitive user experience complemented by clear rewards and transparent player incentives. Following its initial deployment in New Jersey, the collaboration outlines plans for subsequent rollouts across other regulated markets throughout the United States and Canada.
Executive Commentary on the Partnership
Highlighting the agency’s focus on high-performance digital products, Paddy Casey, Co-Founder of The Unit, stated:
“Players expect fast, intuitive, mobile-first products, and that’s exactly where we specialise, providing a key differentiator for our platform and operator partners. Launching a new casino brand is an opportunity to create a genuinely differentiated experience from day one and we’re excited to work alongside the G2 Digital team to help them create experiences that stand out in competitive markets.”
Echoing this perspective, G2 Digital Co-Founder Greg Carlin added:
“Vegas Club Casino is rooted in the idea that great casinos have always been about the details, from the games and technology to the way players are treated. We have been intentional about every aspect of the product, and The Unit has been an important partner in bringing that vision to life. Their expertise is helping us build an experience that stands apart in a very competitive market.”
