In a major move to capitalize on the rapid growth of the West African iGaming sector, Broadway Platform has signed an all-in-one platform agreement with Ghanaian operator Afrinova.
This partnership will see Afrinova’s entire digital offering powered by Broadway’s full-service, AI-driven suite, including their high-performance sportsbook, casino, and integrated payment solutions.
Powering a Market Leader in Ghana
Ghana represents one of the continent’s most promising regulated territories, driven by a youthful population and a surging rate of internet penetration. The agreement provides Afrinova with Broadway’s comprehensive backend, which includes sophisticated CRM, Risk Management, and AI-powered player protection tools.
This partnership follows Broadway’s recent technical alliance with Altenar, further proving that the platform is ready to scale across complex international jurisdictions.
Giorgi Samkharadze, Director of Broadway Platform, expressed his enthusiasm:
“Partnering with Afrinova is a really exciting moment for us as we strengthen our presence in one of Africa’s most exciting regulated markets. Our commitment to exceptional product delivery is unmatched, and we look forward to powering Afrinova’s market-leading offering for many years to come.”
Competitive Differentiation
For Afrinova, the switch to Broadway’s AI-powered backend is a strategic decision to gain a technical edge over local competitors. Imad Hawwach, Managing Director at Afrinova, noted:
“Broadway Platform’s comprehensive back-end offering allows us to seamlessly deliver a best-in-class experience to our customers across Ghana. It’s an extremely exciting partnership for us, and one that allows us to stand apart from our competitors.”
The deal underscores Ghana’s status as a top-tier destination for B2B providers looking to establish a long-term presence in Africa.
