Strategic Partnership Extension and Kit Transition
Aston Villa has announced an extension of its club partnership with Kaizen Gaming, transitioning the company into the role of Official Sleeve Partner. Previously serving as Principal Partner since 2024 with Betano featuring on the front of the team’s shirts, the Betano branding will now move to the sleeve.
Building upon this strong foundation, the renewed collaboration also emphasizes joint efforts to engage fans globally while honoring the club’s deep roots in the local community. Both organizations intend to leverage their combined reach to roll out interactive campaigns and fan-centric experiences throughout the upcoming campaign, ensuring that the partnership remains deeply integrated into both matchday culture and broader social responsibility programs.
This agreement continues an established relationship built upon shared ambition, mutual growth, and a continued focus on supporter engagement and community initiatives.
Executive Perspectives and Future Growth
Reflecting on the extended agreement, Francesco Calvo, President of Business Operations at Aston Villa, stated:
“It is fantastic news that we will be continuing our partnership with Kaizen Gaming. Over the past two years, we have worked collaboratively on a number of different initiatives and look forward to further exploring new avenues for growth together. We are proud of everything we have achieved with Kaizen Gaming as Principal Partner and are excited about the opportunities that we can align on in the future.”
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, commented:
“Our first two years with Aston Villa have been nothing short of extraordinary. We entered this partnership with total respect for this club’s immense heritage, and it has been a privilege to stand next to the team and its global fanbase during a historic period of success, culminating in winning the UEFA Europa League.”
Iglesias concluded:
“Beyond football, Aston Villa is an organisation that deeply cares for its community and we are happy to support them. All in all, this partnership has been a natural fit, built around shared ambition, values and trust.”
