AvatarUX Appoints Lara Falzon As The New CEO

Lara Falzon, new CEO of AvatarUX – photo by AvatarUX

AvatarUX, the Malta-based iGaming software developer and a very respectable studio, has appointed Lara Falzon as the new CEO (Chief Executive Officer), following the departure of the outgoing CEO Nicola Longmuir.

The outgoing Nicola Langmuir is set to step down from the Chief Executive position due to personal/family reasons in January of 2024, a position he occupied since the beginning of 2022.

An individual with a remarkable resume and extensive experience in the iGaming vertical, Lara Falzon is known for serving as the Chief Operating Officer and as the President of another big iGaming studio, Bragg Gaming.

Before becoming one of the key people at Bragg Gaming, Laura Falzon has also held senior management positions at two of the biggest iGaming software providers in the business, NetEnt, and Bragg Gaming, making Falzon the perfect candidate for leading AvatarUX in a new era of success.

Speaking on the new job, Laura Falzon said that it is a true honour to take over the helm as the new CEO of AvatarUX, highlighting the fast-paced expansion of AvatarUX in the past couple of years and establishing itself as a powerhouse on the market.

I’m honoured to take over as CEO of AvatarUX at what is an extremely exciting time for the company. AvatarUX has grown incredibly fast and has made an impression with operators and players alike for their innovation and the fantastic entertainment their games offer. I look forward to being a part of the future success story that will take the company to new heights.

Lara Falzon – New CEO of AvatarUX

Tomas Bäckman, Chairperson at AvatarUX, is thrilled with the opportunity to welcome Lara Falzon as the new CEO of the company, commending her “second to none” experience in the industry. 

Moreover, Bäckman also believes that with Falzon as the new Chief Executive Officer, the future of AvatarUX is bright, while simultaneously expressing nothing but gratitude and good luck to the outgoing CEO Nicola Langmuir.

We couldn’t be happier to welcome Lara to AvatarUX, knowing that the company is in great hands for future growth. Her experience and skills are second to none and will be crucial as we continue to expand and bring new and unique products to market. It is a really exciting time for the business. I also want to thank Nicola for all her hard work over the past two years and I wish her all the best for the future.

Tomas Bäckman – Chairperson at AvatarUX

AvatarUX has already established itself as an iGaming software developer that constantly pushes the boundaries when it comes to creating online slots. This studio is climbing the ranks of the iGaming providers’ ladder at a fast pace, and the appointment of Lara Falzon will surely boost this progress even faster.

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