ProgressPlay has entered a strategic partnership with Playtech in a bid to launch a cutting-edge new bingo platform in more than 120 gambling websites across the United Kingdom.
As a result of this collaboration, Playtech will become the official bingo provider for ProgressPlay, marking a historic moment for the platform that went live back in December 2024.
The new bingo platform will blend the extensive bingo network of Playtech with ProgressPlay’s progressive white-label technology in a bid to offer a more custom-made experience for players, all while giving operators boosted flexibility in their bingo offerings.
This is expected to be a very lucrative and successful collaboration, especially if we take into account that more than 3.5 million players play bingo in the United Kingdom every week. Due to the popularity of the game and the mind-blowing number of players, bingo reports a GGY (gross gambling yield) of more than €700m ($764m) per year.
Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, commented on the development and hailed the partnership that will see the new bingo platform excel in engagement, profitability, and scalability.
With ProgressPlay leading the charge, operators now have an unmatched solution to attract and retain bingo players. This is next-gen bingo, built for scalability, engagement and profitability.
Similarly, Marat Koss, Vice President of Interactive Gaming at Playtech, echoed Nahhas’s sentiment, welcomed ProgressPlay to the company’s global bingo network, and expressed excitement with the prospect of extending this successful partnership.
This partnership allows us to extend our successful collaboration into the bingo vertical, offering ProgressPlay’s players a best-in-class experience with a wide choice of content, attractive prizes, and a variety of games.
In related news, Playtech has recently partnered with Casino777.es in a deal that saw the Spanish operator expand its game portfolio, while the supplier strengthened its presence in the booming Spanish market.
Moreover, Playtech also entered a partnership with Nederlandse Loterij, which saw its bingo portfolio go live in the Netherlands, and has just announced that it has released yet another live casino studio specifically for evoke plc and its globally-renowned casino brands.
