Platform integration and market preparation
Finnish platform provider Finnplay has entered into an agreement with Happy Brands Finland to support the operator’s entry into the upcoming regulated Finnish online gambling market. Having already submitted its formal licence application, Happy Brands Finland intends to launch its comprehensive betting and casino offerings on Finnplay proprietary Titan platform when the market opens in July 2027.
The Titan platform is deployed across multiple regulated jurisdictions, offering a secure and streamlined user experience. To further bolster its market entry, the operator has established a marketing partnership with a prominent Finnish real estate firm.
Executive commentary
Detailing the significance of the agreement, Jaakko Soininen, Managing Director at Finnplay, stated:
“Finnplay will become a significant technology provider in the upcoming Finnish market, and Happy Brands Finland joining further strengthens our position as the leading iGaming platform provider in the Nordics. The Finnish background of both the operator and the technology provider guarantees that players can expect a genuinely localized and native gaming experience.”
Henrik Zilliacus, Chairman of the Board at Happy Brands Finland, commented:
“Entering the new regulated Finnish market is an exciting opportunity for us, and choosing the right technology partner has been an important part of our preparations. Finnplay’s strong Finnish roots, extensive experience in regulated markets and proven Titan platform made them a natural partner for us.”
Zilliacus added:
“It is great to be building something new together using domestic expertise. Our goal is to offer Finnish players a high-quality, safe betting and casino service that fosters a sense of community and meets the needs of the local market and Finnish players when the market opens in July 2027.”
