Sky Betting and Gaming Appoints Neil Banbury as New Managing Director

by Dimitri Dimitrov Published on October 7, 2026
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Sky Betting and Gaming Appoints Neil Banbury as New Managing Director
Key Takeaways
⏱ 2 min read
1
New Managing Director — Neil Banbury steps into the managing director role at Sky Betting and Gaming
2
Industry Background — Banbury brings over 15 years of experience from Kindred Group, where he most recently served as chief commercial and marketing officer
3
Effective Date — He officially took up the leadership position on October 1, 2026
4
Career Trajectory — His prior roles at Kindred included UK general manager, head of UK strategy and finance operations, and head of strategic planning
5
Broader Support — Banbury highlighted the backing of Flutter and the strong customer understanding within the SBG team

Executive career history and transition

Neil Banbury has taken over leadership at Sky Betting and Gaming after concluding a tenure of over fifteen years with Kindred Group. During his time with Kindred and its broader corporate ecosystem, which includes FDJ in France, Banbury advanced from an initial role as an analyst to become a member of the executive team. Most recently, he held the position of chief commercial and marketing officer.

His earlier professional background includes serving as UK general manager, head of UK strategy and finance operations, and head of strategic planning and intelligence. Before entering the gaming sector in September 2010, Banbury worked as a tax advisor for Ernst & Young and spent time in recruitment with Reed.

Executive commentary

Banbury assumed his responsibilities at Sky Betting and Gaming following a six-month break from work. Sharing his thoughts on the appointment via professional social media, Neil Banbury stated:

“I’m excited and proud to be here and can’t wait to get stuck in.”

Banbury added:

“It’s a tough moment for UK gambling but SBG has great brands, the backing of Flutter, and a brilliant team that really understands its customers. That’s a great mix to work with.”

Reflecting on his departure from his previous employer, Banbury paid tribute to his long tenure, noting:

“This new start closes my Kindred and FDJ chapter.”

He further noted:

“I really can’t do justice to that experience in a LinkedIn post. Needless to say I owe a huge amount to the team there for their trust, their challenge, and for making it such a fun ride.”

Dimitri Dimitrov

Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

Sources
1 source verified before publication. This news is an official press release that traces directly to official documents by Neil Banbury. How we verify sources →
1
Neil Banbury
· Official Body Primary LinkedIn
"It’s a tough moment for UK gambling but SBG has great brands, the backing of Flutter, and a brilliant team that really understands its customers. That’s a great mix to work with."
https://lnkd.in/p/epgBPQXA ↗
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