Executive background and career transition
FairPlay Sports Media has appointed Hannah Buitekant as Chief Growth Officer, bringing in the former dmg media senior executive to direct its upcoming phase of commercial expansion. Buitekant arrives after spending 12 years at multi-channel publisher dmg media, where she most recently held the position of Chief Commercial Digital and Strategy Officer. According to FairPlay Sports Media, she brings nearly 20 years of expertise in building digital businesses, leading commercial transformations, and forging strategic partnerships across the media and technology sectors.
In her new capacity, Buitekant will oversee the execution of the group growth strategy aimed at media partners and iGaming operators. The company stated that her responsibilities encompass constructing its go-to-market engine, customer success framework, account management structure, and product sales capabilities. These operational divisions are designed to support expansion into new geographic markets, territories, and sports verticals while simultaneously growing existing revenue streams.
Strategic vision and leadership commentary
Detailing her decision to join the firm, Hannah Buitekant, Chief Growth Officer at FairPlay Sports Media, stated:
“What really drew me in is that FairPlay Sports Media has advanced technology and AI solutions that redefine how value flows between consumers, media and operators. These solutions aren’t just transactional, they are built to keep consumers coming back, which is what drives stronger, more durable outcomes for our partners and iGaming operators.”
Buitekant added:
“My priority is converting FPSM’s platform and product investment into the engine that generates high-value consumer relationships, and I’m looking forward to working with the team and our partners/ customers to realise the full potential of this market-leading AI powered technology.”
Group Chief Executive Officer Stuart Simms welcomed the addition, commenting:
“Hannah is a fantastic addition to our executive team at FairPlay Sports Media. Her track record speaks for itself; she has performed in evolving markets, overcoming sector challenges to deliver consistent growth with an acute eye on finding new engagement and partnership opportunities.”
