Former Tottenham and Blackburn Midfielder Joins on a One-Year Deal to Deliver Match Previews and Live Content Across Major Sporting Events
Betting brand Fairplay has officially secured former Tottenham Hotspur, Blackburn Rovers, and England international David Bentley as an exclusive brand ambassador under a one-year agreement.
Throughout the upcoming Premier League season, Bentley will provide expert match previews, comment on key tactical talking points, attend high-profile sporting fixtures, engage directly with supporters, and produce live digital content. His ambassadorial schedule will encompass a wide spectrum of major events, including England international fixtures, Tottenham matches, championship boxing bouts, and elite horse racing events like Cheltenham.
Growing Ambassador Roster and Brand Vision
Bentley’s appointment marks Fairplay’s second major ambassador addition within the month, following the recent signing of Grade 1-winning racehorse trainer Warren Greatrex.
Reflecting on the new partnership, Bill Gowing, Founder and Managing Director at Fairplay, shared:
“We really enjoyed working with David during the World Cup and the response we had to the content was brilliant, so carrying that on into the new season made sense for us. The big thing with David is that he’s genuine and authentic. What you see is what you get with him, and that really aligns with what we’re trying to build with Fairplay as a brand. He’s also got a great rapport with football fans. People relate to him, he doesn’t take himself too seriously and he’s not afraid to have an opinion.”
Gowing emphasized that the collaboration goes beyond traditional marketing:
“We don’t want David to just be a face on an advert. We want him involved, having a laugh, talking football and creating content that fans actually want to engage with. We’ve got some really good ideas lined up and we’re looking forward to getting started.”
Platform Growth and On-Course Expansion
Initially launched in 2023 as a social peer-to-peer betting platform, Fairplay has since expanded its operations with the introduction of Fairplay Bet following the acquisition of a dedicated sportsbook licence.
Alongside its digital growth, the brand has established a strong physical presence at British racecourses. After taking up an official pitch at Glorious Goodwood for the first time this year, Fairplay plans to secure additional trackside pitches at Cheltenham and Newbury ahead of the upcoming 2026/27 National Hunt season.
