In a significant move to streamline its brand identity and align with community sentiment, AffPapa, the organizer behind the iGaming Club Conference have announced an official rebranding of their flagship event series to the AffPapa Conference.
The decision marks a strategic pivot designed to resolve brand competition and embrace the organic recognition the events have already garnered within the iGaming industry.
According to the organizers, the rebranding was less of a corporate decision and more of a response to market behavior. While the original intent was to maintain the conference series as a separate entity from the AffPapa brand, the iGaming community consistently associated the two.
Attendees and partners frequently referred to the events as “AffPapa Conference” and tagged the parent brand in social media coverage, effectively merging the identities in the public eye.
“We didn’t really rebrand the conference, the industry did it for us,” a spokesperson for the company stated. “We are just executing on it.” This transition resolves the internal competition between the two brands and creates a unified identity for their large-scale exhibitions.
iGaming.Club Pivots to Exclusive Private Model
While the major conferences will now fly the AffPapa flag, the iGaming.Club brand is not disappearing. Instead, it is evolving into a premium, private-club model.
The entity will strengthen its position as an exclusive hub for high-level networking, focusing specifically on private C-level gatherings and invitation-only events. This shift will see iGaming Club operate on a subscription access basis, distinct from the broader AffPapa Conference circuit.
Levon Nikoghosyan, CEO of AffPapa, commented on the new model:
iGaming Club will strengthen its position as an exclusive club by hosting premium networking events and private C-level gatherings. It is evolving into a solid private-club model with subscription access, offering invitation-only events in addition to our larger gatherings.
Upcoming Events Calendar
Following this announcement, the organization has confirmed its immediate schedule for the upcoming season, maintaining distinct events for both brands:
- January 19: iGaming Club Barcelona (Exclusive Networking)
- May 18: AffPapa Conference Madrid (Major Conference)
This restructuring allows the company to cater to two distinct market needs: large-scale community engagement through the AffPapa Conference and intimate, high-value networking through the redefined iGaming.Club.
