Italian football legend Marco Materazzi is set to make a special appearance at the upcoming SiGMA World event, held at Fiera Roma from November 2 to 5, serving as the official brand ambassador for Blokotech. The former World Cup winner will headline activities at Hall 9, engaging with fans and participating in the Bloko Padel Tour.
Bridging professional sport and the iGaming industry
Materazzi’s appearance strengthens the growing connection between professional sports and the gaming sector, opening up new opportunities across prediction markets and digital technologies. Serving as the ambassador for the Blokotech Bloko Padel Tour, the football icon brings his competitive spirit to the exhibition floor. Blokotech provides modular solutions for casino and sports betting operators, featuring an end-to-end B2B platform tailored for the Latin American market with over 14,000 integrated games from more than 90 providers.
Salvatore Messina, CEO and co-founder at Blokotech, explained the reasoning behind the sports partnership:
“We chose to promote a padel tournament because – in recent years – it has proven to be a sport on the rise and one that’s open to everyone: much like iGaming, which is gaining traction across a wide range of player groups, regardless of age, location, culture or social background.”
Schedule of events and activities at Hall 9
Attendees can meet Marco Materazzi on Wednesday, November 4, from 13:00 to 18:00 at Hall 9 and the Bloko Padel Court inside Fiera di Roma. His itinerary includes an afternoon meet and greet, autograph sessions, energetic cheerleading performances, and presenting prizes to the winners of the Padel final alongside signed t-shirts for LinkedIn competition winners. The day will conclude with a victory party in Hall 9.
Materazzi joins a distinguished roster of football legends who have attended previous SiGMA events, including Ronaldinho, Didier Drogba, Robert Pirès, Cafu, and Falcão.
Reflecting on his partnership, Marco Materazzi shared:
“I’ve always believed the best things happen when passion meets competition. Padel has that same fire I found on the football pitch: intensity, teamwork, the will to win. I’m proud to be part of the Bloko Padel Tour in Rome.”
