Flashscore has broadened its Follow Player feature to include basketball and ice hockey, allowing fans to receive real-time updates on their favorite athletes from the NBA, NHL, and other major leagues.
This expansion follows the feature’s highly successful initial launch for football in September, which has already attracted 1.3 million active users who are collectively following approximately 6.5 million players.
The enhancement allows Flashscore’s extensive global user base, which now exceeds 100 million monthly users, to track up to 100 individual athletes.
Subscribers to the Follow Player feature will receive personalized notifications about starting line-ups, live in-game statistics, and comprehensive post-match ratings for their selected players.
This move capitalizes on a clear trend of fans showing deep interest in individual superstars, whose followings often transcend team loyalties.
The decision to expand was driven by significant engagement levels with basketball and ice hockey content on the Flashscore platform.
Data from the 2024–25 NBA season showed that competition pages saw over 1.1 billion match detail opens across 1,316 games. Similarly, NHL fixtures generated more than 783 million views, demonstrating a clear appetite for in-depth information on these sports.
This update underscores Flashscore’s continued strategic focus on personalization and enhancing user engagement across multiple sports verticals.
The company noted that this expansion is the next logical step in its evolution, as it aims to provide fans with fast, non-intrusive notifications that cater to the modern, player-focused fan.
Flashscore is already working to add more meaningful player data to the feature in the future.
Tomáš Pondělík, Chief Product Officer at Flashscore, said:
“Our community has been asking for this feature, and the data shows a clear appetite for in-depth information. With Follow Player now available for basketball and ice hockey, fans can track their heroes in real time with the fast, non-intrusive notifications they expect from us. We’re already working on adding more meaningful player data to give fans a richer understanding of performance, and this is just the beginning.”
