Game Studio Brings Its Portfolio to Prominent Operator Brands Across Key Nordic Markets
Games Inc. has officially announced a new commercial partnership with Wildz Group, bringing its growing portfolio of casino games to a wide selection of brands within the operator’s network. Under the terms of the agreement, Games Inc. content will be integrated across several prominent platforms powered by the Rootz platform, including Wildz, Caxino, Wheelz, Spinz, Chipz, Tuplaus, and Beazt.
The strategic rollout forms a cornerstone of Games Inc.’s broader expansion plan, specifically targeting high-value regulated markets across Europe, with a strong emphasis on Finland and Norway.
Executive Commentary on the Collaboration
Fiona Hickey, CEO at Games Inc., highlighted the strategic alignment between the two companies:
“Wildz Group is exactly the kind of partner we want to be building with. They have strong brands, a clear understanding of player experience, and real relevance in markets where we see good potential for Games Inc content. For us, this partnership is not just about adding another operator group to the list. It is about getting our games in front of players through brands that know how to make casino entertainment feel fast, simple and engaging.”
Hickey added that the studio’s recent development focus has centered on mechanics that operators can seamlessly promote and players can easily grasp:
“We have been very focused on building games that operators can promote, players can understand quickly, and partners can rely on. Wildz Group feels like a strong fit for that direction, especially across markets like Finland and Norway where clarity, speed and entertainment value really matter.”
Representing the operator network, Joakim Helenelund, Director of Gaming at Wildz Group, expressed enthusiasm for the collaboration:
“We are pleased to partner with Games Inc and add their content to our casino offering. Their games bring clear themes, strong visual identity and entertainment-led mechanics that fit well with our focus on engaging player experiences across the Wildz Group portfolio.”
