Leading iGaming solutions provider GR8 Tech has initiated a unique and engaging marketing campaign centered around the upcoming SBC Summit in Lisbon. The company is building anticipation for the major industry event, scheduled for September 16-18, by posing a compelling question to attendees: will heavyweight boxing champion Oleksandr Usyk make an appearance at their booth?
This playfully speculative campaign invites industry professionals and conference delegates to “activate your winning instinct” by predicting whether the celebrated boxer will visit the GR8 Tech stand.
The initiative effectively transforms the lead-up to the conference into an industry-wide guessing game, generating significant buzz around the company’s presence at booth C350.
There, GR8 Tech plans to host live product demonstrations and conduct key business meetings.
The connection between GR8 Tech and Usyk is well-established. The champion is a co-founder of the boxing social network Ready to Fight and serves as the inspiration behind GR8 Tech’s exclusive “Heavyweight Club” business community.
This campaign leverages that relationship to create a memorable and interactive experience for the iGaming community.
This marketing effort follows a period of significant strategic growth for GR8 Tech. The company has recently expanded its global reach with the appointment of Sarkis Basmajian as Regional Sales Director for the MENA region.
Earlier in 2025, the provider also bolstered its leadership team by adding key executives to its casino and technology departments, signaling a clear focus on strengthening its operational and product capabilities.
Usyk’s profile within the iGaming sector has also seen a broader expansion this year.
Ukrainian betting brand GG.Bet notably became an official partner for the fight of champion Oleksandr Usyk against Daniel Dubois in July, marking the first time a heavyweight title bout was sponsored by a Ukrainian-origin betting company.
