Leading marketing technology developer Xtremepush has officially launched XpertOS, a groundbreaking AI platform engineered to operate as a fully comprehensive agentic “operating system” for CRM networks within the iGaming and broader regulated financial sectors.
The software is available immediately for existing corporate clients, with onboarding integration pipelines open for incoming operator partners.
A Three-Tier Agentic Architecture with Human-in-the-Loop Governance
XpertOS represents a fundamental technological shift, moving away from slow, manual campaign configurations toward a compliance-first autonomous model. The architecture is structured as a robust, three-tier agentic system controlled via a visual corporate “Control Room” that logs all interaction gates for total auditability:
- Xpert Assistant: An advanced data engine utilized for campaign ideation, macro player segmentation, and automated player value localization.
- Xpert Flows: A specialized execution module that operationalizes real-time CRM delivery while maintaining hard-coded human-in-the-loop governance, incorporating deep integrations with enterprise tools like Jira and Slack.
- Xpert Crews: Goal-driven, simulated AI agent teams that collaboratively draft, critique, and iterate localized marketing campaigns across specific corporate functions, including copywriting, graphic alignment, and jurisdictional compliance.
The platform is designed to execute three primary commercial outcomes: Find (locating high-value players early), Govern (automatically scanning media assets for compliance before deployment), and Scale (allowing operators to run up to 10x more targeted retention campaigns without increasing overhead or expanding headcount).
The Shift to Strategic Architecture
Tommy Kearns, CEO and Co-Founder at Xtremepush, proclaimed that the rollout marks the end of traditional marketing automation as the industry knows it, replacing manual processes with structured governance:
“This is the end of today’s CRM as we know it. XpertOS is the sector’s first, fully functioning agentic operating system and marks a shift as fundamental as any we’ve seen in the space for a couple of decades. Thanks to the governance layer built into its core, we firmly believe this will replace the traditional, step-by-step, and manual platforms currently used in martech with existing teams doing the judgement, while the AI does the work. What will be ubiquitous as a work process in 18 months is here now.”
Kearns added that the system elevates creative managers into high-level analysts:
“XpertOS automation replaces the slowly evolving campaign execution of old, elevating CRM executives into strategic architects, backed by a hard-coded governance and compliance layer that empowers the human-in-the-loop and supercharges personalisation, as well as engagement and retention metrics.”
To showcase the live operational performance of the agentic layer, Tommy Kearns and Adam Palmerini (Senior Director of Product & Enablement) will host an international webinar titled “XpertOS Live!” on June 3, 2026.
