We have exciting news from Canada, as BetMGM has launched its Wheel of Fortune Online Casino in Ontario, a venture that is a product of its collaboration with Sony Pictures Television and International Game Technology (IGT). This marks BetMGM’s second online casino that is brand-focused in North America, following its first launch in New Jersey in 2023.
The Wheel of Fortune Online Casino will start with an excellent selection of more than 1,600 games, including online slots, progressive jackpots, and dedicated casino table games. Moreover, the platform will also feature a variety of Wheel of Fortune-themed slot games developed by IGT, including popular games such as BetMGM Wheel of Fortune Triple Extreme Spin, Wheel of Fortune Elegant Emeralds, Wheel of Fortune Megaways, etc.
And the best part is that BetMGM intends to constantly update this selection of table games.
The launch of this casino is a strategic move by BetMGM that is set to strengthen its presence in the North American market by capitalizing on a popular brand such as the Wheel of Fortune TV show. The Wheel of Fortune online casino is accessible on both iOS and Android devices, including via desktop, which in turn makes it easily accessible to Ontario’s iGaming audience.
This is a very big move for BetMGM, as Ontario’s iGaming market is recording constant growth, and as such, it presents an excellent opportunity for BetMGM to increase its rising market share through this lucrative venture. Even more so if we consider that the collaboration with Sony Pictures Television and IGT is designed to attract both online slot enthusiasts and fans of the popular TV show.
This launch comes at a perfect time as BetMGM keeps its focus on expanding its already massive market reach. The numbers behind BetMGM are nothing short of impressive, as the company reported an increase of 6% in revenue in just the first half of 2024, an amount which amounts to $1 billion, despite reporting a negative EBITDA of $123 million.
BetMGM currently holds a market share of 13% in the US and Ontario for iGaming and sports betting, with an additional 22% share in the US iGaming market. BetMGM plans to drive even more growth through persistent investment and various customer acquisition efforts.
