What PlayNewswire is
PlayNewswire is a press release distribution platform for the iGaming, betting and casino industry, published at playnewswire.com. It launched in 2025, a company that builds a dedicated distribution platform for each industry it serves rather than running one general purpose wire.
A client submits a release, the platform proofs and compliance checks it, and it is published across a defined network of industry outlets with a placement report at the end. For PlayNewswire, that stated network includes iGaming trade titles such as iGB, NEXT.io, Asia Gaming Brief and Casino Life alongside a wider list of more than 50 gambling and betting news sites.
From distribution partner to media collaboration
The two companies have worked together since 2025, when Gamblers Connect joined the PlayNewswire network as a publishing outlet under a bulk distribution agreement. That arrangement has been renewed each time it came up, and PlayNewswire distributed releases have appeared on the platform throughout, labelled as press releases and kept separate from editorial output.
This is the fourth consecutive agreement between the two, and the first that changes its nature. The previous three covered distribution only, PlayNewswire placing client releases on Gamblers Connect. This one moves the relationship up to a full media collaboration, with PlayNewswire itself becoming the subject of coverage rather than only the channel through which other companies’ announcements arrive. The distribution arrangement continues alongside it unchanged.
What the collaboration covers
This is a media collaboration under the Gamblers Connect Growth package. In practical terms, it brings PlayNewswire into four parts of the platform.
First, an iHub company profile. PlayNewswire receives a profile in the iHub B2B Companies directory carrying the standing information on the platform, its network, its sister brands and its services, linking back to playnewswire.com and updating as the scope changes.
Second, news coverage. Announcements, network additions and material updates from PlayNewswire and MediaFuse are eligible for coverage inside the Gamblers Connect news feed, alongside the wider industry coverage that runs on the platform every day.
Third, case studies. Client campaigns run through PlayNewswire are eligible for case study treatment in the Gamblers Connect Case Studies vertical, built around the campaign brief, the distribution achieved and the measurable results, with figures attributed to PlayNewswire and its client.
Fourth, newsletter presence. PlayNewswire features in the B2B Wire and Digest newsletters on LinkedIn, with a Premium Connection listing and newsletter banner placement across the collaboration period.
What stays the same
The collaboration does not change the editorial firewall either company operates under. Gamblers Connect remains the independent B2B iGaming media platform: it does not provide traffic to operators, does not operate as an affiliate, and does not refer players. Coverage of PlayNewswire is produced by the Gamblers Connect newsroom, is not sent to PlayNewswire for approval, and carries its collaboration status disclosed inline per the Commercial Disclosure Policy.
One point is worth stating plainly given what PlayNewswire does. Editorial coverage of PlayNewswire as a company is a different thing from carrying the releases its clients distribute. The first is produced by the newsroom under this collaboration. The second continues under the distribution agreement, labelled as press releases, and the two are kept apart on the platform.
Right of reply, corrections and complaints are handled through [email protected] in line with the policies published in the Gamblers Connect policy library.
Where the two companies sit
The two operate on adjacent sides of the same industry. Gamblers Connect is a B2B media platform, publishing operator and supplier news, iHub company profiles, interviews, case studies and market coverage for the operators, suppliers, affiliates and regulators who work in iGaming. PlayNewswire is distribution infrastructure, moving client announcements across that same trade media landscape. A newswire needs credible outlets to be worth using, and a media platform sees more of the industry’s announcements when it sits inside a wire’s network. After three distribution agreements, the collaboration is the natural next step for both.
Where to read more
For more information visit playnewswire.com. The PlayNewswire iHub company profile will appear in the Gamblers Connect iHub directory under B2B Companies, and any news coverage or case studies produced under the collaboration will carry inline disclosure in its dedicated sections.
