Leading industry event organizer SBC Summit has introduced a comprehensive restructuring of its ticketing framework, rolling out five distinct pass categories alongside establishing the Affiliate Leaders Summit as a fully standalone exhibition.
The strategic transition reflects the continuous expansion and audience diversification driving the international iGaming event.
Tailoring the Attendee Experience in Lisbon
The upcoming flagship event returns to Lisbon’s Feira Internacional de Lisboa and the MEO Arena from September 29 to October 1. Moving past traditional meeting layouts, the convention creates an integrated destination uniting operators, affiliates, software suppliers, financial payment providers, regulatory bodies, media houses, tech startups, and institutional investors. The revised pass alignment is engineered to supply tailored event experiences optimized for specific business development objectives:
- Expo Pass: Provided complimentary, granting streamlined access to the central exhibition floor to review new products, services, and technical software innovations.
- Conference Pass: Optimized for educational tracking, priced at €419 during the early bird window closing on June 5, and increasing to €599 thereafter. It secures full entry to the conference programme, multi-stage keynote agenda and educational sessions.
- Networking Pass: Priced identically at €419 early bird and €599 standard, this option bypasses the conference rooms to focus on business development, unlocking the evening networking events and enhanced meeting-booking tools within the SBC Connect application.
- Business Pass: A hybrid utility tier priced at €559 early bird and €799 standard, combining full conference session access with the complete networking agenda.
- VIP Pass: The top-tier package delivering comprehensive access across all exhibition, educational, and networking platforms, enhanced by premium hospitality benefits including complimentary food and beverage items at the on-site Food Festival.
Operators, active affiliates, and state regulators remain eligible to submit applications to secure complimentary passes. Furthermore, delegates can purchase premium operational add-ons, featuring the Education+ upgrade (€249) to access hands-on workshops and specialized Tech Academies covering Marketing, AI, Web 3.0, and Gamification via [email protected].
Attendees without inclusive evening access can also purchase a standalone Party Pass (€149) to enter the Infinity Lisbon networking celebration, which is otherwise restricted to Networking and VIP Pass holders.
Decoupling the Affiliate Leaders Summit
The structural overhaul coincides with the complete separation of the Affiliate Leaders Summit, which will now operate as an independent exhibition dedicated exclusively to performance marketing. Consequently, standard SBC Summit passes will not grant entry, requiring delegates to secure an additional, separate ticket to access the specialized affiliate venue.
Unlike the multi-tiered model implemented for the main floor, the Affiliate Leaders Summit utilizes a single VIP-style access ticket. The specialized pass is priced at €419 during the early bird window, rising to €599 after June 5. Registered affiliate marketers will continue to receive complimentary entry passes, whereas all alternative business profiles, including operators, must purchase a paid ticket.
