The highly anticipated iGX Summit 2026 has officially commenced its day 1 of high level sessions in London.
The event has successfully gathered an elite group of operator executives to navigate the modern frontiers of player acquisition and technical scale. Restricting its audience to an exclusive boutique format, the convention floor is buzzing with discussions centered on data intelligence, automation, and localization.
For professionals looking to extract maximum value from today’s schedule, several high impact sessions provide deep operational case studies and interactive problem solving tracks.
Key Morning Tracks to Watch Today
The morning sessions place a heavy emphasis on redefining player retention paradigms and integrating next generation automation layers to streamline content delivery.
- 11:00 AM — Be the Customer’s No 1: A critical case study featuring an interactive live Q&A session. The presentation is titled Be the Customer’s No 1: How to stop relying on buying player loyalty and create strategies that build and earn it instead. The track explores how operators can look beyond old school points or deposit matches to build experience led loyalty. The session features Andrew Fairbank, Vice President of Sales, EMEA at Fullstory, alongside Amy Casson Hughes, Vice President Product and User Experience at Lottoland.
- 11:30 AM — Powering Player Journeys with AI: This technical case study includes a live Q&A block titled From Friction to Scale: How AI Agents Are Transforming Marketing Execution. The track focuses on utilizing autonomous software layers to remove technical bottlenecks and generate instant, personalized content aligned with live player behavior. The presentation is fronted by Asaf Stein, Global Director Solutions Engineering at Optimove.
High Impact Afternoon Panels and Fireside Chats
The afternoon curriculum shifts focus toward peak sports seasons and real time optimization models on the paytable and sportsbook layouts.
- 1:10 PM — Attracting and Retaining Your Ideal Customer: A specialized fireside chat titled Winning The World Cup Race: How can you use next gen marketing tech to capture football ready customers and dominate the campaign leaderboard? The dialogue centers on utilizing advanced marketing tools to capture peak tournament audiences. The conversation features Adrian Caprita, Commercial Director at SuperBet, with moderation by Curtis Roach, Co Founder at iGamingFuture.
- 2:30 PM — Be the Ultimate Underdog: An interactive panel discussion titled Be the Ultimate Underdog: How can new operators carve out defensible niches and reinvent what players expect from an operator to win in giant dominated regulated markets? The session targets market share acquisition strategies for emerging brands. The panel unifies Thomas Vermeulen, Marketing Director at PowerPlay, and Ante Cetinic, Head of Acquisition Marketing at Lucky7, under the moderation of Russell Yershon, Director at Connecting Brands.
- 3:40 PM — Delivering on Value to the Player: A headline panel discussion titled Be The Customer’s No 1: How can you balance real time data, smart rewards and frictionless payouts to become customers’ #1 choice? The speakers address balancing payload costs while delivering swift payouts. The extensive panel unifies Anna Wallenstein, Head of Operations at NetBet; Konrad Wróblewski, Head of Customer Experience at Totalizator Sportowy; Jasmin Wissmann, Head of Customer Experience Management at Swiss Casinos; Elmira Majeric, Director of Brand and Communications at Casumo; and Julie Kennedy, Associate Design Director at PokerStars. The debate is moderated by event chairperson and host Trish Lynch.
Bridging Technical Innovation with Real World Scale
The extensive debates stretching across Day 1 of iGX Summit outline a clear consensus among attending tier one operator executives. The traditional, fragmented methods of managing customer acquisition and promotional bonuses are rapidly losing efficiency in an era defined by aggressive market over-saturation and changing player habits. To defend margins and drive sustainable growth, forward thinking brands must aggressively transition away from rigid legacy pipelines. By weaponizing specialized AI coordination systems and automated data metrics, platforms can streamline product discoverability while protecting underlying compliance safety nets.
As delegates migrate toward evening networking blocks, the initial takeaways from today’s sessions provide a practical roadmap to optimize global user experiences. The collective insights challenge the industry to stop simply buying player interest and start engineering authentic, long term brand equity.
