Last updated on December 26th, 2023
Pariplay, the subsidiary of NeoGames S.A extends the partnership with AIGTL (Ainsworth Game Technology Limited) in a venture that is set to conquer the lucrative iGaming market of Canada.
The interesting thing about this collaboration is that it is merely an extension of the already successful partnership between these two parties, being that Ainsworth’s entertainment is already available in Latin America via PariPlay.
This time, the reason why Pariplay extends its partnership with Ainsworth is for the sole purpose to conquer the Canadian market. Consequently, as of now, Ainsworth’s games will be available to the vast network of Canadian gaming operators through the cutting-edge aggregation platform called Fusion.
And Fusion is already a household name in the world of iGaming, especially since this aggregation platform already comes with several thousand games from the leading iGaming studios in the business, in addition to excellent maintenance tools and conversion to increase player value.
Moreover, the newly-extended partnership will only further strengthen the position of both Ainsworth and Pariplay in the booming Canadian gaming market, where the content from Fusion is already online in Ontario.
Pariplay has been an important partner, enabling us to rapidly bring our content to market in a streamlined manner. Collaborating to further our reach in Canada was an obvious choice and we look forward to strengthening our partnership.
Jason Lim – General Manager of Digital and Online Gaming at Ainsworth
Speaking of gaming content, it is fair to mention that Ainsworth enjoys an excellent reputation in both the online and the land-based gaming sector, being that its games oscillate pretty well among a very wide demographic, and that is across quite a few markets.
Our partnership with Ainsworth has been a great one with their content performing well in the markets where we have rolled it out. Extending the deal to launch their portfolio into Canada is a testament to the success of our collaboration and sees us further boost our offering to our operator partners in the region.
Shivan Patel – Commercial Director North America at Pariplay
