In a significant move for the B2B sports betting sector, aggregation platform Odds88 has announced the successful integration of its odds data streams with Betinovio, a prominent online gaming software provider.
This technical alliance is set to drastically enhance the capabilities of operators utilizing the Betinovio platform, providing them with a wealth of new content and data-driven tools designed to boost player engagement.
The core of the deal revolves around the provision of customizable data feeds. Betinovio’s operator clients will now gain direct access to Odds88’s extensive coverage, which spans more than 110 different sports and encompasses approximately 4,000 daily events.
This massive influx of real-time data allows operators to offer a more comprehensive sportsbook experience, catering to niche markets and major leagues alike.
Beyond raw data, the collaboration adds significant value through the inclusion of specialized tools. Operators will benefit from Odds88’s BetRank risk management system, a crucial utility for maintaining profitability and monitoring betting patterns. Furthermore, the partnership introduces a unique “50/50” betting product.
According to the supplier, this product is designed with a low barrier to entry, specifically targeting casual users who may be intimidated by traditional sportsbook interfaces, while offering a new layer of interaction for savvy sports fans.
The partnership reflects a growing trend in the industry toward hyper-customization, where operators require flexible interfaces that allow players to control their own betting narratives. Both companies have expressed optimism about the future of this collaboration, citing the potential for joint innovation.
Mike Forslund, Head of Sales and Business Development at Odds88, stated:
“Betinovio’s partners can now truly raise their game, enabling players to write their own event narratives.”
Marinos Eliazed, CEO at Betinovio, commented:
“Players expect an interface that flexes to their needs and Odds88’s feeds offer endless possibilities for customisation. We look forward to seeing what we can create together.”
