Brightstar Lottery PLC (NYSE: BRSL) announced that the Ontario Lottery and Gaming Corporation (OLG) has officially launched its proprietary Cash Pop™ draw-based game, marking the first time a Canadian lottery jurisdiction has introduced the title. The game features five daily draws and provides participants with multiple price points and interactive options to customize their play experience.
Andrew Darley, OLG Vice President of Lottery Product, commented on the rollout:
“Introducing Brightstar’s Cash Pop game in Ontario allows OLG to bring a proven, innovative game to players while continuing to evolve our lottery portfolio. As the first lottery jurisdiction in Canada to offer the Cash Pop game, we’re excited to expand player choice with a unique draw-based game while continuing to give back to communities across Ontario.”
Scott Gunn, Brightstar Chief Operating Officer North America, added:
“We’re thrilled to introduce our proprietary Cash Pop game to Ontario through this partnership with OLG. The game’s innovative format has resonated with players across multiple jurisdictions, and we look forward to supporting OLG as it continues delivering engaging lottery experiences.”
Innovative mechanics and global leadership
The Cash Pop game introduces easy-to-play mechanics designed to let players personalize their engagement during every draw. The concept has demonstrated high player appeal and strong engagement metrics across multiple international jurisdictions where it currently operates.
As a premier pure-play global lottery provider, Brightstar Lottery PLC leverages its expertise in secure technology and reliable operations to serve nearly 90 lottery customers across six continents. The company acts as the primary technology provider for 26 of the 46 lottery jurisdictions in the United States and supports eight of the world’s ten largest lotteries with central systems, backed by a global workforce of approximately 6,000 employees.
Cautionary note on forward-looking statements
In connection with the announcement, Brightstar issued standard cautionary disclosures regarding forward-looking statements under the Private Securities Litigation Reform Act of 1995. Management noted that future plans, trends, and financial results are subject to various macroeconomic, regulatory, and political uncertainties, including potential tariffs, trade restrictions, and foreign currency fluctuations, as detailed in the company’s annual report on Form 20-F filed with the SEC.
