Danish Gambling Authority Targets Summer Sports and Holiday Season to Promote Responsible Gaming Self-Exclusion
The Danish Gambling Authority (Spillemyndigheden) has officially launched a targeted responsible gambling campaign designed to encourage players to take a healthy break from wagering during the summer holiday season. Titled “Send your game on summer vacation” (“Send dit spil på sommerferie”), the initiative urges citizens to utilize ROFUS (Register of Voluntarily Excluded Players) to voluntarily pause their gambling activities.
Summer traditionally brings a high volume of global sporting events and leisure time, creating increased opportunities and temptations to gamble. Through this lighthearted yet impactful campaign, the regulator seeks to prompt self-reflection regarding personal gaming habits during the vacation period.
Creative Themes: All-Inclusive Breaks for Your Gambling Habits
The campaign uses colorful, summer-themed visuals to deliver its message. Using still graphics and short animated videos featuring palm trees and clear blue skies, the campaign humorously asks players if their gambling habits need a holiday.
The creative assets pose questions such as:
“Does your game need an all-inclusive trip to Crete?”
Alternatively, the campaign suggests sending one’s gambling habits on a week-long getaway to Alanya. These popular travel destinations were selected specifically to capture the attention of younger audiences. By placing physical digital screens at Copenhagen Airport, Spillemyndigheden aims to reach travelers at the exact moment they depart for their holidays, making it simple and timely to opt for a gaming break.
This summer initiative serves as a direct extension of the authority’s broader “Ta’ det ROFUS” (“Take it ROFUS”) campaign, which originally debuted in 2024 to positively influence how young men perceive and interact with the national self-exclusion registry.
Understanding ROFUS: Self-Exclusion Options
ROFUS is a secure, centralized database managed by the Danish Gambling Authority that allows players to exclude themselves from all licensed online and land-based gambling operators in Denmark. The platform offers a range of flexible options to suit different user needs:
Voluntary Exclusion Periods in ROFUS
| Exclusion Type | Duration of Break | Operational Impact |
| Temporary Break | 24 Hours | Immediate, short-term cool-off period. |
| Short-Term Exclusion | 1 Month | Medium-term pause from all gambling activities. |
| Mid-Term Exclusion | 3 Months | Extended break spanning the summer season. |
| Long-Term Exclusion | 6 Months | Half-year suspension of online and physical casino access. |
| Permanent Exclusion | Minimum of 1 Year | Final exclusion; can only be requested for removal after 12 months. |
