Global toy and intellectual property company Hasbro announced a partnership on September 29, 2026, with Glasgow-based online competitions specialist Zap to launch Monopoly Comps. The platform provides UK players and franchise fans with the opportunity to compete for a diverse array of prizes through Monopoly-inspired Instant Win Games and major prize draws.
The platform operates in full compliance with the UK Gambling Act (2005) and the Department for Digital, Culture, Media and Sport (DCMS) Voluntary Code of Conduct. By blending gamified experiences with high-value rewards, Monopoly Comps features sought-after prizes including luxury holiday getaways and recurring monthly cash jackpots.
Additionally, participants can engage in the daily Free Parking game, which distributes 100 prizes worth a combined total of three hundred British pounds on September 29, 2026, with entry provided entirely free of charge. To secure a chance at winning standard competitions, players must enter for free via postal submissions or purchase at least one ticket for their chosen competition.
Community engagement and transparency
Ensuring transparency and fairness across the platform is maintained through randomised ticket allocations utilizing a Random Number Generator (RNG). Winners are selected via an automated process on fixed closing dates, and results are broadcast through livestreams and social media posts to establish a dedicated community space.
Fostering a community that reflects the social spirit of the world’s most popular board game remains a priority for the platform. Furthermore, Monopoly Comps aims to support charitable initiatives and give back to the communities it serves.
Steven Sefton, Founder of Zap, said :
“Working with Hasbro on Monopoly Comps has been a landmark moment for Zap. Monopoly is one of the world’s most recognisable brands, built around the excitement of play, competition and winning, and pairing it with the UK’s leading prize-draw platform lets us bring that energy to fans in a way that feels authentic to the brand, not just a logo on a competition. The standard Hasbro sets for story, quality and long-term franchise thinking has pushed us to raise our own game. The learnings from this project — how we design, scale and operate competitions for a global IP — will let us strengthen our software and support our clients at a level beyond what we originally expected.”
Claire Hunter Gregson, Business Development Director – Mobile & Casino at Hasbro, added:
“As we continue to expand Monopoly through innovative licensing collaborations, our focus remains on creating high-quality experiences that feel authentic to the brand. Monopoly Comps demonstrates how a globally recognized franchise can extend into new categories while staying true to the excitement, anticipation and spirit of play that fans know and love. We’re pleased to work with Zap to bring this experience to audiences across the UK and introduce another meaningful way for fans to engage with the Monopoly brand.
