Major Operator Enters Competitive French Market Utilizing the iPoker Network and Shared Liquidity Framework
bet365 has partnered with Playtech to power its new French poker operations by integrating the iPoker Network. The launch leverages France’s shared liquidity framework alongside permitted European jurisdictions. The platform features Texas Hold’em and Omaha cash games, Sit & Go formats, multi-table tournaments, and fast-paced Twister games, supported by a weekly guaranteed tournament prize pool commitment exceeding €2.5m.
Strategic Importance and Market Landscape
Emphasizing the significance of the expansion, Christopher Kean, Poker Manager at bet365, stated:
“France is one of the most important and attractive markets in Europe for online poker. Our ambition is to offer an experience that stands out through its quality, ease of use and breadth of offering.”
He added:
“This launch represents an important step in the development of our presence in France and reflects our commitment to investing in this market for the long term.”
Entering the French market places bet365 within a highly competitive landscape dominated by global giant PokerStars and established domestic operators like Winamax, Betclic, and PMU. Industry observers will closely track the rollout due to France’s stringent fiscal environment. Recent tax adjustments have pushed the effective tax and social contribution burden on online gaming operators toward 50 percent of gross gaming revenue (GGR), which will test long-term profitability.
