
Regional expansion and leadership commentary
Innovative Technology operates out of its UK headquarters alongside international offices, focusing on two main divisions covering cash validation equipment and age and identity biometric technology. Ptaszkowski’s appointment reinforces the company’s continuous commercial investment across Central and Southeast Europe. Beyond direct equipment sales, his responsibilities include advising regional gaming and retail clients to select products tailored to their operational needs while maintaining trust in the brand’s cash devices.
Welcoming the new appointment, Jose Garcia Escudero, General Manager at ITL Spain, stated:
“I would like to extend a warm welcome to Karol. This is an important region for our business, and his technical background combined with his solid knowledge of the gaming markets makes him perfectly placed to support our customers there.”
Escudero added:
“He brings over 20 years’ experience to the role, and I’m confident he’ll build strong, lasting relationships across this extensive area.”
Industry experience and retail focus
Reflecting on his career background, Ptaszkowski noted his prior industry experience across the United Kingdom, the Netherlands, and Poland. In addition to supporting traditional gaming operators, he intends to expand engagement within the retail sector and introduce specialist biometric solutions designed to restrict access to age-restricted products and venues. Ptaszkowski confirmed plans to connect with regional clients in person at the Retail Show Poland event in November.