Global TV Experts announced the appointment of Maddie Minty as its new international growth manager on October 19, 2026. The addition strengthens the company’s team as it continues to scale its television advertising services across international territories.
Supporting international market expansion
Minty joins Global TV Experts with ten years of experience in the telecommunications industry. Her previous professional background includes roles at Virgin Media, Netomnia, and Toob, where she served in positions such as sales manager and head of community engagement. Her career has centered on developing sales strategies designed to support immediate commercial goals and long-term expansion within competitive markets.
In her new position, Minty will collaborate with prospective clients and businesses across multiple regions to evaluate how television advertising supports commercial objectives. Her operational remit covers established company markets, including Canada, the European Union, and Africa, as well as newly launched territories such as the United States.
Adam Shorts, Chief Operating Officer at Global TV Experts, commented on the appointment:
“Welcoming Maddie into the team has already proven to be a winning decision. With her expertise in sales and engagement, she’s the perfect fit to help GTE continue our global growth strategy. Working in both our established markets such as Canada, the EU and Africa, as well as our newly launched geos such as the US, Maddie will help new clients understand that in a world of digital oversaturation, TV advertising offers an incredible and dependable marketing route.”
Strategic focus on iGaming and commerce
Minty’s role will involve engaging with companies operating across sectors including iGaming, e-commerce, and travel. She will assist prospective clients in assessing how television advertising campaigns can strengthen brand recognition, lower customer acquisition expenses, and support broader corporate growth strategies.
Discussing her decision to join the company Minty stated:
“I have always prided myself on working with companies where the team around me is engaged, wants to make a positive difference, and genuinely cares about the customer and the impact we can have. I felt that alignment with the team at GTE straightaway and knew it was where I wanted to take the next step in my career.”
The appointment adds sales and engagement experience to Global TV Experts’ international operations as the enterprise connects businesses with television advertising opportunities.
