B2B marketing and PR agency GameOn has strengthened its senior leadership team with the appointment of Laura Taylor as Fractional CMO.
Strengthening senior marketing capabilities
Announced on October 7, 2026, the addition brings over 15 years of specialized iGaming marketing experience to the agency, enhancing its capacity to provide strategic brand development and campaign execution.
In her new role, Taylor will provide high-level strategic guidance while remaining directly involved in the practical delivery of campaigns and initiatives. Rather than operating strictly as an external consultant, she will integrate closely with client teams to refine brand positioning and support day-to-day marketing operations. Taylor transitions to GameOn from Games Global, where she held the position of Senior Brand Manager, preceded by extensive communications and brand management experience at Microgaming.
Alex Wilson, Head of Marketing Division at GameOn, welcomed the appointment:
“Laura brings exactly the combination of strategic thinking, industry experience and hands-on delivery that our Fractional CMO clients need.”
Wilson added:
“Her time at Games Global and Microgaming means she understands the iGaming industry from the inside, but more importantly, she knows how to turn that understanding into marketing that supports real commercial objectives.”
Reflecting on her new position, Taylor emphasized the appeal of the agency’s flexible service model:
“What really appealed to me about GameOn’s Fractional CMO model is its flexibility. Every business has different priorities and challenges, and this approach gives clients access to senior marketing expertise that can flex around what they actually need.”
