Newly Created Role Combines Account Management and Emerging Markets Leadership to Strengthen Global Operator Support
Leading iGaming supplier Playson has announced the appointment of Denys Koshel as its first VP of Commercial Partnerships. In this newly created role, Koshel will report directly to Chief Commercial Officer Ben Wood, overseeing a unified function that merges account management and emerging markets leadership to deliver more consistent, data-led support across global markets.
Professional Background and Strategic Focus
Koshel brings nearly 11 years of experience at Playson to his new position. Most recently serving as Head of Emerging Markets, he has previously held key commercial roles, including Commercial Analytics Lead, alongside hands-on experience with technical integration initiatives. This background provides him with extensive exposure across both technical and commercial operations.
The restructuring aims to foster clearer communication, faster decision-making, stronger campaign coordination, and more targeted commercial recommendations for Playson’s partners.
Executive Perspectives
Ben Wood, Chief Commercial Officer at Playson, commented:
“Denys’ appointment as our first VP of Commercial Partnerships marks an important step in the continued evolution of Playson’s Commercial organisation. This transformation is ultimately about improving how we support our clients, bringing our commercial capabilities closer together to provide operators with more connected, insight-led and business-focused partnership support. Over nearly 11 years with the company, Denys has built a deep understanding of our partners, products, markets and internal operations. His combination of commercial, analytical and technical expertise makes him ideally suited to lead this new function.”
Denys Koshel, VP of Commercial Partnerships at Playson, added:
“I am proud to take on this new role at an exciting stage of Playson’s growth. Our partners operate in increasingly competitive and complex markets, and they need suppliers who can support them with more than content alone. My focus will be on building a commercial service model that is clear, efficient and genuinely valuable for our clients. By combining market knowledge, data, AI-driven insights, promotional planning and operational discipline, while continuously optimising our internal processes through AI adoption and automation, we can help partners make better decisions, launch stronger initiatives and get more value from Playson’s portfolio.”
