Leading sportsbook provider Altenar has announced the appointment of Nicolás Seccatore as Sales Manager, significantly strengthening its commercial team as the company continues to aggressively expand its footprint across Latin America.
In his new role, Seccatore will spearhead Altenar’s commercial growth strategy throughout the region, focusing heavily on forging value-driven sportsbook partnerships with tier-one operators and major regional brands.
Bringing extensive experience in commercial strategy and sportsbook operations within the global iGaming sector, Seccatore boasts a proven track record of helping businesses identify prime market opportunities, scale enterprise-level operations, and capture substantial market share.
Altenar’s premium sportsbook solution has been a major driver of financial transformation for operators across Latin America, delivering flexible trading tools, granular player-level insights, and fully customized betting experiences that enable clients to optimize profit margins, maintain operational stability, and scale sustainably within a competitive landscape.
Executive commentary on commercial momentum
Highlighting how localized expertise fuels this ongoing commercial momentum, Diego Salas, Sales Director at Altenar, commented on the appointment:
“Nicolás’s appointment strengthens our commercial capabilities in Latin America. His understanding of local markets, combined with his experience in sportsbook operations and commercial strategy, will be valuable as we build new partnerships across LatAm.”
Sharing his vision for the new role, Nicolás Seccatore, Sales Manager at Altenar, added:
“I’m thrilled to join the Altenar team as part of its expansion strategy across the region. Scaling in Latin America requires more than being the industry’s premier sportsbook platform. It demands understanding the dynamics of each country, navigating unique regulatory challenges, and aligning closely with each operator’s specific goals. I’m looking forward to bringing my regional experience to the team, helping our partners strengthen their positions and achieve sustainable growth.”
Strengthening localized operations across emerging markets
As Latin America’s regulatory frameworks continue to mature—notably with recent structural shifts in key jurisdictions—having specialized regional leadership becomes vital for B2B infrastructure providers. By pairing its robust, customizable sportsbook technology with Seccatore’s deep operational insight, Altenar is exceptionally well-positioned to deliver tailored solutions that address the nuanced compliance and player-engagement demands of Latin American operators heading into 2027.
