Virgin Bet is addressing the rising cost of watching live sports with the launch of its new “Subs for Subs” campaign.
The initiative offers UK football fans the chance to win a full year of football subscriptions for both themselves and a friend, helping them stay connected to the sport they love.
The campaign is part of Virgin Bet’s broader “A Good Bet” purpose, which aims to create a more inclusive and supportive sports community.
The launch is backed by research commissioned by Virgin Bet and conducted by YouGov, which identified high subscription costs as a significant barrier preventing many fans from watching football. “Subs for Subs” is designed to directly alleviate this financial pressure.
The campaign is set to launch on Friday, August 15th, aligning perfectly with the start of the 2025/26 Premier League season, and will run throughout the month on Absolute Radio.
This marks the third consecutive year that Virgin Bet has sponsored the station’s popular Rock ‘N’ Roll Football show.
Dominic Vye, Managing Director of Virgin Bet, emphasized the campaign’s community focus.
Subs for Subs is our way of giving back to the passionate supporters who make the game what it is. This campaign embodies our A Good Bet purpose: fostering a more inclusive football community where every fan can stay connected to the sport they love.
Matt Dyson, Co-Host of Rock N Roll Football, shared his enthusiasm for the initiative.
Football’s about passion, connection, and those unforgettable weekend moments. With Subs for Subs, Virgin Bet is stepping in to support the real fans. We can’t wait to hear your stories and help sort your weekends with a year of football on us.
UK residents over 18 can enter by sharing why they and a friend deserve the prize.
