Stockholm-Based CRM and AI Leader Introduces Streamlined Interface and Enhanced Multi-Segment Targeting
Symplify, a leading provider of CRM and AI cloud solutions, has announced the launch of its redesigned App Push editor. Built to deliver a more intuitive and streamlined campaign creation process, the updated tool equips iGaming operators and CRM teams with enhanced flexibility and control directly within the platform.
Streamlined Design and Advanced Fallback Capabilities
The updated editor features a cleaner interface designed to align seamlessly with the wider Symplify user interface, ensuring a consistent workflow across the entire ecosystem. Content creation is now integrated directly into the settings panel rather than a separate section, accompanied by a real-time preview showing how notifications will appear on devices.
Furthermore, the redesign simplifies multi-segment targeting by enabling teams to create multiple notifications. The initial notification functions as a fallback for recipients who do not match a defined segment, ensuring broader audience reach while maintaining targeted messaging. Additional updates include improved navigation within the settings section and the ability to delete campaigns directly through the user interface.
Executive Insights
Christoffer Feldt-Sørensen, Chief Sales Officer at Symplify, commented on the release:
“Our new App Push editor is designed to deliver a faster, more intuitive user experience. The redesign focus has been on usability and workflow efficiency, making campaign creation easier while giving teams greater flexibility and control directly within the platform.”
