SiGMA World 2026 is preparing to welcome an internationally recognized lineup of sports legends, renowned entrepreneurs, and entertainment personalities to Fiera Roma from November 2 to 5. Operating alongside the main summit, the Affiliate Grand Slam (AGS) will bridge the gap between affiliate marketing professionals and prominent figures across sport, business, and technology, expanding the public profile of the event’s core industry discussions and networking opportunities.
The Rome edition is designed to merge gaming, affiliate marketing, financial markets, and frontier technology, providing delegates with unique networking avenues and perspectives from leaders whose careers span diverse global sectors.
Sporting legends head to Rome
The world of professional sports will have a commanding presence at Fiera Roma, featuring world champions, legendary footballers, and elite combat sports athletes. Marco Materazzi, former Italian national team star and 2006 FIFA World Cup winner who famously played for Inter Milan, headlines the football contingent. He will be joined by fellow Inter Milan and Argentine national team legend Javier Zanetti, renowned for his enduring career at the pinnacle of global football, as well as dynamic French forward Djibril Cissé, whose career spanned Liverpool, Marseille, and international competitions.
Combat sports will be strongly represented by UFC heavyweight champion and Solid Icon ambassador Francis Ngannou, who has successfully transitioned from mixed martial arts to professional boxing. Ngannou is scheduled to appear at Fiera Roma on November 3 and 4 between 1 PM and 4 PM. He will be joined by dominant bantamweight contender Merab Dvalishvili from Georgia, celebrated for his relentless wrestling style. Rounding out the athletic roster is Italian Formula One driver Giancarlo Fisichella, a three-time Grand Prix winner whose presence bridges motorsport and global entertainment.
Global entrepreneurs shaping modern business
Beyond athletics, SiGMA World 2026 will assemble entrepreneurs whose influence extends across venture capital, cryptocurrency, and luxury retail. American venture capitalist Tim Draper, founder of Draper Associates, brings extensive experience supporting technology innovators in emerging sectors. Cryptocurrency pioneer Charlie Lee, creator of Litecoin, launched in 2011 as a pioneering alternative payment system to Bitcoin, will represent the digital asset space. They are joined by Jacob Arabo, founder of high-end luxury watch and jewelry brand Jacob & Co, known for elaborate designs and high-profile global collaborations.
Entertainment icons and digital leaders
The AGS speaker agenda further diversifies the conference by integrating prominent media and entertainment figures. Emmy Award-winning television personality and HelpGrid CEO Jeannie Mai brings a valuable media perspective to audience engagement discussions. Emirati entrepreneur and investor Dr Sara Al Madani will contribute insights on leadership, technology, and brand-consumer relationships. Additionally, representatives from leading social media platforms including TikTok and Snapchat will participate, emphasizing the critical role of creator-led discovery, digital advertising, and audience acquisition in online commerce.
