BetMGM, a prominent operator in sports betting and iGaming, is extending its partnership with the Pittsburgh Steelers through the 2029 season.
The renewal designates BetMGM as an Official Sports Betting, Online Casino, and Gaming Partner of the team.
This renewed agreement enhances BetMGM’s presence across all Steelers platforms and introduces new experiences centered on the fans. It also ensures the continuation of the popular Decade of Black & Gold Sweepstakes for each year of the partnership.
This sweepstakes gives one fan from either Pennsylvania or West Virginia a grand prize of lower bowl season tickets and hospitality tent passes for all Pittsburgh Steelers home games for 10 years.
Fans can participate in the Decade of Black & Gold Sweepstakes VI by opting in on a weekly basis through January 4, 2026, which can be done via the promotions tab in the BetMGM app.
A free entry is granted for each opt-in, and an additional entry can be earned by placing cumulative wagers of at least $25 on professional football.
New for this season, BetMGM has added Steel City Slingo to its collection of exclusive Steelers-branded games available on BetMGM Casino.
Additionally, BetMGM has initiated an in-stadium promotion where eligible players receive a casino bonus for Steelers-branded casino games if the team scores three or more touchdowns during a game.
Additional key features of the agreement include:
- Hospitality and exclusive VIP events
- Co-branded digital and social media content
- In-stadium field goal and extra point takeovers presented by BetMGM
- Year-round media integration across Steelers Nation Radio, Gameday Radio, the Steelers Kickoff Show, locally broadcast preseason games and The Mike Tomlin Show
- Enhanced responsible gambling messaging, including a videoboard takeover before every Steelers home game
The BetMGM Sportsbook and the BetMGM Casino app are accessible on both iOS and Android, as well as via desktop at www.betmgm.com.
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus.
Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.
Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide.
This complements BetMGM’s already existing responsible gaming tools which serve to provide customers with an entertaining and safe digital experience.
Casey Hurbis, BetMGM Chief Marketing Officer:
“This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation. From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans.”
Ryan Huzjak, Senior Vice President of Business Operations, Pittsburgh Steelers:
“We are very excited to build upon the success of our partnership with BetMGM. Fans will notice new in-game elements and opportunities in addition to the existing Steelers-branded casino games and fan favorite Decade of Black & Gold promotion.”
