Evoke, the parent company behind major betting brands such as William Hill, 888, and Mr Green, has announced a two-year extension of its charity partnership with the Motor Neurone Disease (MND) Association.
This decision follows a highly successful initial period during which the company raised over £400,000. With the partnership now renewed, evoke and the MND Association have set an ambitious new target to raise a total of £1,000,000 over the full three-year term.
Since the initiative launched in November 2024, fundraising efforts have been driven by enthusiastic participation across evoke’s global teams. Notable contributions came from two flagship “Evoke the Stars” talent events, which collectively raised £270,000.
Employees have also engaged in a variety of physical challenges, including a “Bike and Hike” event, half marathons, and organized pitch days. Additionally, the company hosted a dedicated MND Race Day at Ripon Racecourse, which generated £33,000 for the cause.
The partnership holds deep personal significance for the evoke team. It was established following an internal nomination by Leisa Beyers, a retail area manager whose niece, Tamara, is battling the disease. The cause resonates strongly in Leeds, where evoke is a major employer.
The city recently mourned the loss of former Leeds Rhinos star Rob Burrow, whose public battle with MND brought renewed national attention to the condition.
MND affects families and communities across the UK, with more than 5,000 people diagnosed annually. The funds raised by evoke will support the Association’s vital work in research, care, and advocacy. By extending this collaboration, evoke reaffirms its commitment to corporate social responsibility and supporting those affected by this life-limiting condition.
