Enhancing Control, Flexibility, and Automation for iGaming Operators
GR8_TECH has expanded its affiliate management platform with new functionality designed to help operators manage complex partner networks, configure flexible commercial agreements, and minimize manual administration. Moving beyond basic tracking and reporting, the latest updates give operators enhanced control over how partner programs are structured, segmented, and paid.
Key Upgrades and Platform Features
- Expanded RevShare Models: Operators can now calculate Revenue Share based on turnover, gross gaming revenue, or net deposits, complementing the existing net gaming revenue model to better align with commercial agreements.
- Unlimited Sub-Affiliate Levels: The platform transitions from a single-level structure to support an unlimited number of sub-affiliate levels, complete with full hierarchical reporting and flexible commission configurations.
- Custom Affiliate Tags: Administrators can create custom tags and assign multiple tags per affiliate, utilizing business-specific criteria alongside standard classifications for streamlined segmentation.
- Prepayments for Flat Fee Plans: Flat Fee commission plans now support scheduled prepayments that automatically offset against subsequent commissions, eliminating manual tracking.
Executive Perspectives
Anna Abalyan, Product Lead for the Affiliate Management Platform at GR8_TECH, commented:
“Affiliate programs are becoming more sophisticated, with operators working with different types of partners, commission models, and network structures. We want to make complexity easier to manage. Our new updates give operators the flexibility to structure partnerships in a way that works for their business, while the platform takes care of the calculations and reporting behind the scenes.”
Scalability and Performance
Supporting both boutique programs and large-scale networks, GR8_TECH’s platform processes over 50 million clicks per month and accommodates more than 220,000 active partners. Built-in automation and budget-control tools help operators reduce marketing spend by up to 25%, while smart routing and redirect rules recover up to 20% of otherwise lost traffic.
