Football legend and five-time Premier League champion John Terry has joined the football prediction app Lebom as a key investor and official brand ambassador.
The partnership, announced ahead of the 2025/26 Premier League season, will see the former Chelsea and England captain play a significant role in the app’s product development and marketing efforts.
Lebom differentiates itself from traditional sportsbooks by offering a low-stakes, peer-to-peer gaming model centered on community and social competition.
The app enables users to create private leagues with friends, family, and colleagues to predict match outcomes and compete for cash prizes and “bragging rights.” Since its launch in 2021, the platform has seen significant growth, expanding to 65,000 active players during the 2024/25 season.
In his new role, Terry will work closely with the Lebom team on enhancing the app’s features and will provide his own weekly Premier League score predictions throughout the season to engage with the user base.
Terry commented:
I’ve been playing Lebom with my family and close mates, and it’s honestly brought a whole new energy to the weekend’s football. It’s really competitive and exciting but it’s about enjoying the game together… not chasing big wins or betting alone.
Chris Ricketts, CEO and Co-Founder of Lebom, expressed his excitement about the collaboration.
We’re already loving working with him and know he can help unleash Lebom’s full potential over the coming seasons as we continue to provide fans with an exciting, community-led, responsible experience in sports betting.
Terry’s involvement brings a high-profile and deeply knowledgeable football figure to the brand, aiming to leverage his credibility to attract new users and solidify Lebom’s position as a social alternative in the sports gaming landscape.
