Tier 1 Sportsbook Supplier Sees Significant Year-on-Year Increase in GGR, Active Players, and Bet Volume
BETBY, a Tier 1 sportsbook supplier, has continued its strong start to 2026 by delivering solid year-on-year growth across its business during the first half of the year. Building on positive Q1 results reported in April, the supplier’s performance was supported by continued market expansion, product innovation, and strong activity across its operator partnerships.
Product Ecosystem and Major Event Performance
During H1 2026, BETBY expanded its ecosystem with key launches, including BETBY Predictions, the industry’s first fixed-odds prediction markets feed, which opened a new betting vertical for operators. Additionally, the supplier introduced Stories, an engagement feature built around a familiar, interactive content format and delivered directly within the sportsbook experience.
The FIFA World Cup provided an additional boost during the last three weeks of June, generating high levels of betting activity across BETBY’s partner network and demonstrating the scalability and reliability of its sportsbook during the world’s largest sporting event. Meanwhile, BETBY‘s proprietary esports feed, Betby Games, delivered continued growth during H1 2026 by recording a 28% year-on-year increase in Gross Gaming Revenue. Active players in Betby Games grew by 46% while the number of bets placed rose by 14.8%, reinforcing its importance within the broader product portfolio.
Executive Perspectives
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented:
“After a strong first quarter, we are pleased to see that the positive trend continued throughout the first half of the year. These results reflect the strength of our long-term strategy, combining continued market expansion with a clear focus on product innovation and helping our partners grow.”
“The launch of products such as BETBY Predictions and features like Stories, alongside the continued evolution of Betby Games, demonstrate our commitment to delivering solutions and technology that create measurable value for operators. We are proud of what we have achieved so far this year and remain focused on continuing this progress throughout H2.”
