SciPlay, the social gaming division of Light & Wonder, has partnered with Carnival Cruise Line to launch an exclusive, time-limited sweepstakes event inside its popular free-to-play social casino game, “Jackpot Party™.
The campaign offers players in the United States a daily opportunity to win a real-world luxury travel prize.
The promotion, which runs from July 21 through August 4, 2025, will award one registered player a voucher for a Carnival cruise for two guests each day of the event.
With a total of US$175,000 in cruise voucher prizes available, the campaign provides a high-value incentive to drive player engagement within the app. Eligibility for the sweepstakes is open to US residents who are 21 years of age or older, and no purchase is necessary to enter or win.
Players can participate by registering through the dedicated in-app sweepstakes section of the Jackpot Party mobile application, which is available on both the Apple App Store and Google Play.
The app itself offers a virtual slot machine experience, featuring popular titles like Dancing Drums Link Treasure™, and uses only virtual currency, meaning no real-money gambling is involved.
This partnership is a strategic brand collaboration designed to merge the excitement of social casino gaming with the appeal of a premium travel experience.
For SciPlay, known for its extensive portfolio of titles including Monopoly Slotsand Quick Hit™ Slots, the campaign serves as a powerful player retention and acquisition tool.
For Carnival Cruise Line, it provides a unique channel to market its vacation packages to a large and engaged digital audience. The promotion effectively cross-pollinates two distinct entertainment sectors, offering tangible value to players while enhancing brand visibility for both partners.
