Amusnet Launches Humanitarian Initiative via “Caramelo Sortudo” to Support Venezuela Earthquake Relief

by Dimitri Dimitrov Published on July 10, 2026
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A dog wrapped in the Venezuelan flag standing beside its owner on the street, symbolizing animal welfare relief efforts.
Key Takeaways
⏱ 3 min read
1
Disaster Response — Amusnet has mobilized a corporate social responsibility initiative following devastating earthquakes in Venezuela
2
100% Invoicing Commitment — The supplier is dedicating 100% of the invoiced value from Caramelo Sortudo throughout July 2026 to support emergency response teams
3
Operator Incentive Model — Platform partners in Venezuela are being granted a full invoice discount, under the directive to redirect those exact funds to local dog rescue operations
4
Bespoke Regional Theme — The initiative relies on a game designed specifically for the Latin American market, inspired by Brazil’s culturally significant caramelo street dog

Amusnet Waives 100% of Game Invoicing for July 2026 to Fund Stray Dog Rescue Operations

Following a series of devastating earthquakes in Venezuela that have left thousands of local families displaced and countless companion animals injured, abandoned, or separated from their owners, gaming software provider Amusnet has announced a targeted corporate solidarity initiative. The campaign aims to transform regular gaming engagement into a direct funding vehicle to support critical animal welfare and emergency relief efforts across the region.

Throughout the entirety of July 2026, Amusnet will dedicate a financial amount equivalent to 100% of the total invoiced value generated by its regional slot title Caramelo Sortudo to fund active recovery operations on the ground.

The Operator Donation and Funding Mechanism

To execute the campaign efficiently, Amusnet has structured a decentralized donation blueprint involving its regional operating network. The supplier will grant its active iGaming operator partners across Venezuela a full 100% discount on the invoicing associated with the Caramelo Sortudo slot machine.

In turn, each participating corporate partner is being urged to directly donate that exact financial equivalent to grassroots foundations and local non-profit organizations. These targeted donations will be explicitly allocated toward:

  • Rescuing stray, stray-turned, and separated dogs in disaster zones.
  • Providing immediate veterinary treatment, surgeries, and medication for injured animals.
  • Financing shelter operations, food supplies, and protective enclosures for animals upended by the earthquake.

Cultural Symbolism Behind Caramelo Sortudo

The choice of Caramelo Sortudo as the central anchor for this campaign is highly deliberate. Developed by Amusnet specifically for the Latin American market, the game draws artistic and narrative inspiration from Brazil’s iconic caramelo street dog. Within local regional cultures, the caramelo dog stands as a universal symbol of resilience, unyielding optimism, and companionship.

By positioning this celebration of an “everyday hero” at the center of the fundraising drive, the company seeks to align the game’s core themes of second chances and hope with the practical demands of animal welfare rehabilitation.

Executive Perspectives on Corporate Social Responsibility

Hillary Flores, LATAM Marketing Manager at Amusnet, emphasized the responsibility of corporate entities to intervene during humanitarian and environmental crises:

“At Amusnet, we believe that companies have a responsibility to stand by communities when they need support the most. Caramelo Sortudo has always been a game about resilience and hope, making it the natural choice for this initiative. We hope this campaign inspires our partners and the wider industry to come together and help those who cannot ask for help themselves.”

Beyond its proprietary game contribution, Amusnet has issued an urgent appeal to the broader international iGaming business ecosystem, calling on competing studios, aggregation networks, and international operators to provide resources to the humanitarian and animal welfare organizations working on the frontlines in Venezuela.

Dimitri Dimitrov

Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

Sources
1 source verified before publication. This news is an official press release that traces directly to official documents by Amusnet. How we verify sources →
1
Amusnet
Hillary Flores, LATAM Marketing Manager at Amusnet · Official Body Primary
“At Amusnet, we believe that companies have a responsibility to stand by communities when they need support the most. Caramelo Sortudo has always been a game about resilience and hope, making it the natural choice for this initiative. We hope this campaign inspires our partners and the wider industry to come together and help those who cannot ask for help themselves.”
https://www.linkedin.com/in/hillary-flores-233a9a106/ ↗
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