Michael Jordan, Carsten Koerl, and Jason Robins Set for High-Profile Sports Business Session
SBC Summit 2026 has finalized a prominent headline panel for its upcoming European conference circuit by securing three of the most influential figures across the global sports and gaming landscape. The executive session will unite basketball icon, investor, and philanthropist Michael Jordan; Sportradar founder and CEO Carsten Koerl; and DraftKings co-founder, CEO, and chairman Jason Robins.
Scheduled as the opening-day headline feature on Tuesday 29 September 2026 in Lisbon, Portugal, the discussion will be moderated by veteran sports broadcaster and journalist Kirsty Gallacher.
Convergence of Tech, Sports Betting, and Media Assets
The premier panel, titled “Leadership in Sports Business,” aims to provide a comprehensive structural look into the modern sports ecosystem. The conversation is curated to break down the ongoing evolution of sports media, big data architectures, fan engagement models, and consumer-facing technology through the direct operational lenses of the three enterprise leaders.
A core component of the analytical agenda will focus on the cross-vertical alignment between sports betting structures and the broader iGaming infrastructure. The panel will review how these twin segments are increasingly moving away from isolated operating silos to run in close parallel and active commercial collaboration across regulated jurisdictions. Additionally, the curriculum is designed to explore macro leadership concepts, including the mechanics of scaling cross-border enterprises, executing critical decisions under high-pressure conditions, and managing risk exposure across volatile tech and sports wagering landscapes.
Institutional Impact and Ecosystem Scale
The high-caliber panel underscores SBC’s ongoing effort to position its flagship event as a central hub for macro sports business intelligence rather than a pure gaming trade exhibition.
SBC CEO and Founder Rasmus Sojmark emphasized the significance of the session for the upcoming convention:
“This is the kind of conversation that transcends our industry. To have Michael Jordan, Carsten Koerl, and Jason Robins on stage together is something truly special. These are individuals who have each changed the way people engage with sports and business in completely different ways — through performance, technology, innovation, and vision. Bringing them together at SBC Summit reflects both the scale of where this industry is today and where it is heading.”
The flagship global event serves as a critical networking, exhibition, and content platform for senior executives and decision-makers across the international landscape. The 2026 iteration in Lisbon is projected to welcome over 40,000 professionals spanning sports, betting, gaming, payments, marketing, affiliation, technology, and media. Additional parameters regarding exact daily timings and specific attendee access tiers for the Superstage keynote will be distributed by the event management team over the coming months.
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