The momentum from the opening night carries seamlessly into Day 2 of iGaming Club AffPapa Cancun, where the focus shifts from broad market overviews to the granular mechanics of success in Latin America.
Today’s main conference agenda delivers a packed lineup of panels focused on operational adaptation, cultural nuances, and regulatory landscapes, all culminating in a prestigious evening dedicated to celebrating the industry’s trailblazers.
Tailoring Tech and Unconventional Marketing
The day’s content track kicks off with a critical look at infrastructure in the panel “Tailoring Affiliate Tech for LatAm: One Size Doesn’t Fit All.” Moderated by Javier Troncoso (InsightPlay.ai), the discussion is set to tackle the friction points of operating in markets with complex financial systems. Experts Rami Yermiya (Dignotion), Roberta Nicholls(Openbox Gaming), and Andres Gomez (Admattic) will debate the efficacy of current tracking and payout tools, emphasizing how standard European tech stacks often require significant customization to handle the region’s diverse payment realities and compliance needs.
This will be followed by a dynamic session on “Influencers & Street Marketing: Why Traditional Campaigns Don’t Work in LatAm.” With Olesea Naidion (Nightrush) at the helm, a diverse panel featuring Andrés Villagómez (Basher Agency), Deepanshu Rana (ChapinWin), Vitaly Balakhonov (GEARRRR.Agency), Christopher Guzmán (Wintown – Logrand Entertainment Group), and Pablo Velasco Lomelí (Socialtrend) will explore the ROI of community-driven marketing. The speakers are expected to argue that in LatAm, trust is built through grassroots campaigns and local influencers rather than distant corporate advertising, offering attendees a roadmap for authentic brand building.
The Art of Localization and Branding Insights
As the day progresses, the focus shifts to product relevance. The panel “Localizing Games for LatAm: Culture, Language, and Player Behavior” brings together Alessia Smirnova (EvenBet Gaming), Txema Hermoso (Doctor Seo), Nemanja Lazarevic (Teamwork), Yana Bondarenko (Barbara Bang), and Nugzar Ramishvili (FortuneJack). The group will dissect why generic slot themes often fail to convert, stressing that true localization goes beyond language translation to capture the “local flair” and cultural touchpoints that win players’ hearts.
In the afternoon, attendees will be treated to a specialized keynote on “Branding in Online Gambling: Insights from Google,” delivered by Jesús Daniel Quezada (Google). His presentation promises to provide data-driven perspectives on how operators can establish distinct brand identities in an increasingly crowded digital space.
Balancing Growth and Regulation
The educational portion of the event concludes with the high-stakes panel “LatAm Gold Rush or Mirage? Balancing Growth With Regulation.” Moderator Christopher Guzmán returns to the stage to guide a discussion with Yana Bondarenko (Barbara Bang) and Arturo Chaltelt (Play’n GO). Together, they will analyze whether current regulations are fueling sustainable growth or inadvertently pushing operators toward grey markets, offering a realistic outlook on the region’s trajectory.
Celebrating Excellence: The AffPapa LATAM Awards
Following a day of rigorous industry analysis, the event transforms into a night of celebration. From 21:00 to 24:00, the industry will gather for the AffPapa LATAM Awards Ceremony. The gala awards will honor and celebrate the affiliates, operators, and B2B providers who have set new standards over the past year through hard work and innovation. More than just an awards evening, the ceremony serves as a tribute to iGaming’s ongoing transformation in the region, continuing AffPapa’s core mission of bringing the industry together. Against the vibrant backdrop of Cancun, the winners will be toasted by their peers, marking a triumphant conclusion to two days of connection and learning.
