SBC Summit 2026 Returns to Lisbon with Star-Studded Keynotes and Expanded Exhibition Floor

by Dimitri Dimitrov Published on September 4, 2026
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Key Takeaways
⏱ 2 min read
1
Massive Scale — The summit anticipates over 40,000 attendees, 600+ speakers, and 800 exhibitors across a 135,000m² venue footprint in Lisbon
2
Star Keynotes — High-profile keynote conversations feature Michael Jordan, Carsten Koerl, and Jason Robins
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Specialized Zones — Dedicated areas cover Casino, Sports Betting, Player Protection, Payments, and Affiliate Marketing
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Networking and Entertainment — The event wraps up with The INFINITY Lisbon 2026 closing party headlined by Tiësto and BlasterJaxx

The Greatest Show in Gaming Expected to Draw 40,000 Professionals to MEO Arena and Feira Internacional de Lisboa

As proud partners, Gamblers Connect is thrilled to inform that the SBC Summit 2026 is returning to Lisbon this autumn, bringing together more than 40,000 industry professionals, 600 expert speakers, and 800 groundbreaking exhibitors across a massive 135,000m² exhibition space at the MEO Arena and Feira Internacional de Lisboa.

Billed as the industry’s premier gathering, the event delivers an extensive educational and networking program designed to shape the future of tech, betting, and gaming.

This year’s legendary keynote lineup features high-profile figures, including basketball icon, investor, and philanthropist Michael Jordan, Sportradar Founder and CEO Carsten Koerl, and DraftKings Co-founder and CEO Jason Robins in conversation.

Expanded Zones and CPD-Certified Education

Attendees will navigate a series of specialized zones tailored to core industry verticals, including the Casino, Sports Betting & iGaming Zone, and the dedicated Player Protection Zone. Specialized content tracks will also run concurrently through the Payment Expert and Affiliate Leaders Summits.

For professionals seeking actionable insights, the CPD-certified Education+ program offers hands-on Tech Academies and Masterclasses. These sessions are structured to provide practical tools, proven frameworks, and immediate strategies that delegates can implement directly within their organizations.

The SBC event will culminate with The INFINITY Lisbon 2026 closing party on Thursday, October 1, featuring a headline performance by Tiësto and a live set from Dutch duo BlasterJaxx, complete with complimentary refreshments for attendees.

Exclusive Gamblers Connect Discount

Unlock your exclusive discount for the SBC Summit today! Secure your pass through Gamblers Connect by using the promo code GCPARTNERVIP at checkout to enjoy an exceptional 30% discount on your registration. Don’t miss your chance to join tens of thousands of industry leaders in Lisbon at a fraction of the cost, claim your savings now and be part of the greatest show in gaming!

Dimitri Dimitrov

Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

Sources
1 source verified before publication. This news is an official press release that traces directly to official documents by SBC. How we verify sources →
1
SBC
· Official Body Primary
https://sbcevents4.short.gy/Lp1SkH ↗
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