Former Lightweight Champion to Appear as Brand Ambassador at Lisbon Event
UFC star Charles “Do Bronx” Oliveira is scheduled to feature prominently at SBC Summit 2026 in Lisbon, appearing as an official brand ambassador for SPRIBE’s flagship crash game, Aviator. The former UFC lightweight champion, holding all-time UFC records for most finishes, submission victories, and post-fight bonuses, will participate in a multi-day itinerary across the conference as part of a wider marketing strategy between developer SPRIBE and the UFC to expand Aviator’s reach across Brazil and key global markets.
Oliveira’s schedule kicks off on Tuesday, 29 September, with a two-hour fan meet-and-greet at the SPRIBE exhibition stand (A416) from 14:00 to 16:00, followed by an exclusive evening networking event. On Wednesday, 30 September, at 11:30, he will address delegates from the Super Stage at the MEO Arena, discussing high-pressure performance, resilience, and effective athlete-brand endorsements within the gaming sector.
Executive Commentary
Welcoming the announcement, Rasmus Sojmark, CEO and Founder of SBC, stated:
“Charles Oliveira is one of the most exciting fighters in UFC history, and having him at SBC Summit, on the show floor, at the Super Stage, in the room with delegates, is exactly the kind of experience that makes this event different. Our thanks to SPRIBE for making it happen.”
David Natroshvili, Co-Founder and CEO of SPRIBE, added:
“Charles represents the ambition, resilience and connection with fans that we want Aviator to stand for. His journey from São Paulo to becoming one of the most successful fighters in UFC history is remarkable, and we are excited to bring him to SBC Summit. The booth activation, networking event and Super Stage conversation will allow attendees to experience different sides of Charles and understand why he is such a natural partner for the brand.”
Oliveira joins a high-profile Super Stage lineup at the SBC Lisbon gathering, which includes basketball legend and investor Michael Jordan, Sportradar CEO Carsten Koerl, and DraftKings CEO Jason Robins.
