WA.Technology, a global provider of iGaming solutions, has just rolled out a new Sportsbook Managed Service aimed at helping sportsbook operators enhance performance and grow profits without the cost of building a full in-house team.
This new service gives operators around the world access to a team of industry experts who specialize in risk management, trading strategies, and content optimization. Whether a brand is running on WA’s platform or using third-party software, the service fits in smoothly and starts delivering value quickly.
At the heart of the offering is a deep, data-driven look at how sportsbooks perform, from sports and leagues down to individual market types.
The team carefully tracks profit margins and helps identify where changes can boost efficiency. Features like cashout tools are fully optimized, and customer profiling is made smarter with watchlist monitoring, rejected bets analysis, and stake control—all aimed at reducing unnecessary risks.
WA.Technology also brings local expertise to the table, using its experience across markets like Brazil, Mexico, India, Eastern Europe, and Africa. The service supports localized content, helping sportsbooks stay competitive in their regions. Clients also receive regular performance reports and actionable recommendations to improve strategies over time.
Although the company has offered this service for years to its platform clients, it’s now available as a standalone option for any sportsbook. Since launch, four sportsbooks have already signed up and seen promising results.
The service is led by Commercial Director Dave Hickey and Risk & Trading Manager Niall Creevey, backed by a 24-person team with deep industry know-how.
