Pragmatic Play Enters Strategic Integration Partnership With ThrillsTech

by Dimitri Dimitrov Published on June 9, 2025
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partnership_thrilltech

Pragmatic Solutions has announced a strategic integration with jackpot technology provider ThrillTech, expanding its Player Account Management (PAM) platform with innovative, player-funded jackpot mechanics.

The partnership allows licensed operators using Pragmatic Solutions’ platform to deploy ThrillTech’s flagship tools, ThrillPots and ThrillDrops, within their casino offerings.

These new features are aimed at boosting operator revenues through side bet contributions, a monetization strategy that is permitted only when facilitated by licensed B2B providers. ThrillPots is focused on generating incremental jackpot income, while ThrillDrops functions as a dynamic, rules-based reward engine that distributes real-time cash prizes during gameplay.

Both products are built with regulatory compliance in mind and can be customized to suit the specific goals and jurisdictions of individual operators. The integration aligns with current market trends, where player engagement and retention increasingly depend on creative, reward-driven mechanics.

Faye Williams, Head of Business Development at ThrillTech, expressed enthusiasm about the deal:

Partnering with Pragmatic Solutions gives us the opportunity to bring our jackpot-first technology to a broader network of licensed operators. Our side bet mechanics are designed to deliver measurable revenue gains while meeting strict regulatory standards.

This collaboration follows Pragmatic Solutions’ March 2025 agreement to migrate sportsbook operator QuinnBet to its PAM platform, an initiative aimed at enhancing operations in the UK and Ireland. That move showcased the platform’s adaptability and regulatory focus—qualities that continue to be reinforced through this latest partnership.

Dean Peters-Wright, Director of Product at Pragmatic Solutions, commented on the integration by saying:

ThrillTech brings a unique and regulated approach to jackpot deployment that complements our open platform strategy.

The integration is now live and available to all Pragmatic Solutions partners operating in regulated markets worldwide.

Dimitri Dimitrov

Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

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