Swintt, a leading software provider, has extended its presence in key regulated markets by entering a strategic partnership with Play North, an innovative online gaming brand, that will see the distribution of entertainment by Elysium Studios.
This deal, which will specifically target MGA and NL-regulated markets, sees Swintt share its extensive library content with Kansino and Pikakasino, brands of Play North, with a special focus on Elysium Studios – Driven by Swintt’s collection of slots, particularly the engaging “I Hate Fairytales” game.
Given Play North’s way of work, which sees the company always put the player at the heart of the gameplay, the new range of games by Elysium Studios will help the group to provide an even more engaging experience to players, all while assisting Swintt in increasing its profile in two major regulated markets.
David Mann, Chief Executive Officer at Swintt, commented on the development and highlighted the company’s mission to expand in regulated markets, praising Play North as a “young company” with a unique approach that puts the players at the heart of the action:
Like us, Play North are a young company with a firm focus on putting the player at the centre of everything they do – and with a strong presence in MGA and NL-regulated markets, the deal will help us share our exciting Elysium Studios titles with audiences on both of their online platforms.
Similarly, Daphne Xerri, Chief Product Officer at Play North, echoed Mann’s sentiment and expressed excitement with the prospect of collaborating with a dedicated brand, such as a high-quality brand with a clear vision for the future:
With a mission statement to always put players at the core, Play North is dedicated to bringing the very best in online casino content to customers in MGA and NL-licensed markets, and partnering with Swintt will only further this aim. In particular, the provider’s popular range of Elysium Studios – Driven by Swintt games looks to have all the right ingredients to really make an impact with players on both our Kansino and Pikakasino brands, and we’re really excited to discover how they perform over the coming weeks.
