Transforming hockey analytics and fan engagement
Through this multiyear agreement, Sofascore product and engineering teams will collaborate directly with the NHL and Sportradar to introduce advanced game visualization tools. Beginning in the current NHL season, users will experience a comprehensive suite of new metrics powered by the league’s NHL EDGE positional data and puck and player tracking systems. The integrated toolkit features play-by-play and live event mapping, next-generation shot maps detailing location, type, and quality, and innovative metrics such as Offensive Intensity and zone-based Attack Zones.
Additionally, users gain access to advanced expected-value models, including expected goals (xG) and goalie-specific expected goals. This milestone represents Sofascore’s debut in hockey, expanding a sports platform trusted by more than 120 million fans each year across 25 distinct sports.
Executive commentary
Commenting on the partnership, Zlatko Hrkać, Co-founder and CEO at Sofascore, stated:
“We’ve spent years building Sofascore around one idea: fans deserve to see the game with the same clarity the people inside it do.”
Hrkać added:
“Working directly with the NHL’s own data and technology lets us do that for hockey, on a global scale. This is just the beginning of what we’re committed to building together.”
Jason Jazayeri, NHL Group Vice President of Business Development, commented:
“Innovation and fan engagement are at the heart of everything we do, and our partnership with Sofascore reflects both priorities.”
Jazayeri further noted:
“Together, we’re unlocking ways for fans around the world to experience the NHL through new advanced stats, powered by NHL EDGE data. As the NHL continues growing globally, we’re committed to meeting fans where they are and delivering experiences that make the game more accessible, insightful and exciting than ever before.”
